Why Information Is The Best Product To Sell Online

As more and more people move to the World Wide Web seeking their fortunes, the number-one business question of the recent age has become: "What's the best product to sell
online?" The answer is simple: information. No other type of product is easier to create, faster to bring to market, easier to distribute and potentially more profitable, often offering profits of 1,000 percent or more.

Informational products come in many forms. An info product can be a digital book (an ebook), a digital report or a white paper, a piece of software, a web site or a newsletter. Any product that's informational or informative in nature can be considered an info product.

Here's why information is the best product to sell online:

• It's fast to create, fast to market. Forget a product development cycle that's years in the
  making. Forget an intense design and costly manufacturing process. If you have an appealing topic and a computer, you have all the tools you need to create an info product.
  
• There's no inventory to stock. Forget filling your garage with boxes of cheap watches and
  cases of megavitamins that you'll never sell. When you sell information, there's no inventory to stock. Your product is digital (I like to call it electronic air) and requires no space in your garage, just a little space on your computer.

• The startup costs are low. When you sell information, you can literally create a product for next to nothing. If your product is an e-book, the only investment required is the time it takes to put words to digital paper. And if you become an affiliate marketer of someone
  else's info product, your investment can be zero.
  
• There's an automated sales and delivery process. Thanks to internet technology, you can sell info products 24/7 and never lift a finger. In fact, you don't even have to be awake or at home to make money with an info product. You can completely automate the sales and delivery process so your site does everything for you. An automated site can give a potential customer your sales pitch, take the order and process the payment, deliver the product by e-mail, and even follow up in a few days to make sure the customer's satisfied and offer to sell him additional products.

• Customers get immediate access or delivery. Online consumers are an impatient lot. They want things now! These are the people who stand in front of the microwave, impatiently tapping their foot and frowning at their watch. Selling information is the best way to give your customers immediate satisfaction. As mentioned earlier, an automated site can process the order and payment, then immediately e-mail the product's download link to your customer.

• There are no shipping and handling charges. One of the things I never liked about selling hard goods was the manual process of taking the order, running the credit card, and placing the order with a drop-shipper or filling the order of my stock. I hated finding a box, packing peanuts, printing the label, taping it all up and lugging it to the post office. Every minute I spent filling orders was time that I wasn't being compensated for; therefore, my profit grew smaller with every minute spent on shipping and handling. Informational products require no shipping and handling—most are delivered by e-mail. In the time it takes you to click your mouse, you can deliver an info product into your customers' hands.