What topics make for good info products?

Someone once said, "If you can teach people how to feel better, look younger, be thinner, get rich or be more attractive to the opposite sex, the world will beat a path to your door." And those topics are just the tip of the iceberg.


An e-book is no different from its paper cousin, except that it's meant to be delivered and read electronically. Topics for e-books are as wide-ranging as regular books. A few recent bestsellers show people how to:

• Start an eBay business
• Make money in real estate
• Make your own beer
• Protect yourself against a mugger
• Get the best deal on a used car
• Play a better game of golf

Where do you sell info products?

Although some e-book authors go the traditional route and actually sell their e-books on CDs at neighborhood bookstores, the largest marketplace for digital info products is on the web. At any given moment, there are thousands of info products for sale on eBay, Yahoo! Auctions, specialized e-book seller websites, and even Amazon.com.

When marketing your own info product, you can't wait for customers to find you—you have to bring your product to them. Seek out those who would be interested in what you have to say. If you've written an e-book on how to brew your own beer, check out the online forums devoted to the topic of beer. (You'll might be surprised to find that there are hundreds of forums for beer lovers!)

Without posting an obvious ad, which is usually not allowed, offer to send free copies of your book to whoever will take one. Don't worry about giving them away for free at first. Once your book finds an initial audience, these people will help you sell more books by referring customers to you.

I also recommend that you create a website to help sell your e-book. A website is the modern day equivalent of the bookseller's car trunk.