To begin your CPA marketing, a good, solid keyword tool is critical in order to determine what keywords you should be targeting within your campaigns, as well as whether a potential CPA offer is likely to be popular enough to be worth your time. These keywords are words, or phrases entered into search engines by your prospects looking for information relating to a CPA offer you are interested in promoting.
SEO Book provides a keyword suggestion tool that will generate a list of popular keywords and keyword phrases.
Adwords External Keyword Tool is another more popular keyword evaluation tools that you will want to take some time to review.
Each time you do a search, you want to pay attention to two factors:
- How many Google Adwords advertisers appear under the Sponsored Listings area?
- How many pages come up in the results window altogether?
#1 tells you how competitive the market is, while #2 will tell you how many searches are being conducted regularly by those using the www.Google.com search engine (demand).
Another easy way to conduct keyword research is by using Wordtracker, a free tool (with an upgrade option).
These tools will enable you to quickly determine exactly how many searches are taking place each month for specific keywords. What you are looking for is whether the primary keywords of each CPA offer are being searched for each month.
One thing to keep in mind however, is that WordTracker themselves have indicated that their data is not down to an exact measure, in fact, it's been said that there are actually 10 times the search results on Google than what WordTracker may indicate. That being said, it's certainly a useful tool for getting a start on dissecting the products on your list and determining potential.
Keyword research is only a small part of the process, but an important one. It will help you size up your market, and help you get an idea for how many people exist in the particular market as well as how many competitors are catering to that audience, and ultimately, whether there is room for your campaigns.
Keyword Strategies: Here are a few strategies when collecting keyword phrases that you plan to use in your PPC marketing and other traffic generation campaigns:
Misspelled Keywords
How many times have you accidentally entered in the wrong spelling for a keyword, domain name or product that you were searching for? Take advantage of how many people misspell common terms, and include those keywords in your marketing campaigns.
Similar Keywords & Synonyms
If you were considering promoting a CPA offer for "free home study course", consider creating a listing of keywords that include other variations of the primary keyword "course", such as training, coaching, class, learning" and so on. You can use the website www.Dictionary.com and www.Thesaurus.com to create listings of similar terms.
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